Digital Marketing Course

Digital Marketing Course in Sheikhupura

Start your online earning journey with our Digital Marketing Course in Sheikhupura. Learn how to grow businesses online, run ads, rank websites, and earn through freelancing and remote jobs.

Course Content

• Search Engine Optimization (SEO)
• Social Media Marketing (Facebook, Instagram, TikTok)
• Google Ads (PPC Advertising)
• Facebook & Instagram Ads
• Email Marketing
• Content Marketing Strategy
• AI Tools for Digital Marketing
• Freelancing Platforms (Fiverr, Upwork)

What You Will Learn

• How to rank websites on Google
• How to run profitable ads
• How to get clients online
• How to start freelancing career
• How to grow social media pages

Career Opportunities

• Digital Marketing Specialist
• SEO Expert
• Social Media Manager
• Google Ads Expert
• Freelancer (Online Earning)

Why Choose This Course?

This is a job-oriented and freelancing-focused course designed for beginners who want to earn online and build digital careers.

Admission Open

Get Admission Fees Details

Complete Professional SEO Course Syllabus

Module 1: Introduction to SEO

• What is SEO?
• How Search Engines Work
• Crawling, Indexing & Ranking
• Organic Search vs Paid Search
• Importance of SEO
• Types of SEO
• White Hat, Black Hat & Gray Hat SEO
• Understanding SERPs
• SEO Career Opportunities
• SEO for Freelancing, Blogging, E-Commerce & Local Businesses

Module 2: Search Engine Fundamentals

• How Google Search Works
• Crawlers & Search Bots
• Search Engine Index
• Ranking Systems
• Search Intent
• SERP Features
• Featured Snippets
• People Also Ask
• Image & Video Search
• Local Search Results
• Knowledge Panels
• Algorithm Updates

Module 3: Keyword Research

• Keyword Research Fundamentals
• Short-Tail & Long-Tail Keywords
• Seed, Primary & Secondary Keywords
• Branded & Non-Branded Keywords
• Commercial, Informational, Transactional & Navigational Keywords
• Search Volume
• Keyword Difficulty
• Search Intent Analysis
• Competitor Keyword Research
• Keyword Mapping
• Keyword Clustering
• Content Gap Analysis
• Seasonal & Local Keywords
• Building a Keyword Strategy

Module 4: SEO Tools

• Google Search Console
• Google Analytics
• Google Keyword Planner
• Google Trends
• Bing Webmaster Tools
• Screaming Frog
• Ahrefs
• Semrush
• Moz
• Ubersuggest
• AnswerThePublic
• Keyword Research Tools
• Backlink Analysis Tools
• Website Audit Tools
• Rank Tracking Tools
• Competitor Analysis Tools

Module 5: On-Page SEO

• On-Page SEO Fundamentals
• SEO-Friendly URLs
• Title Tags
• Meta Descriptions
• Heading Structure
• H1, H2, H3 & H4 Tags
• Keyword Placement
• Content Optimization
• Image Optimization
• Alt Text
• Internal & External Linking
• Anchor Text
• Content Readability
• Featured Snippet Optimization
• Search Intent Optimization
• Duplicate Content
• Canonical Tags

Module 6: Content SEO

• SEO Content Fundamentals
• Search Intent-Based Content
• Content Planning & Strategy
• Topic Research
• Topic Clusters
• Pillar Pages
• Supporting Content
• Content Briefs
• Content Optimization
• Content Freshness & Updating
• Content Quality
• E-E-A-T Concepts
• Helpful Content Principles
• Content Gaps
• Competitor Content Analysis
• Content Cannibalization
• Content Calendar

Module 7: Technical SEO

• Technical SEO Fundamentals
• Website Crawlability
• Website Indexability
• XML Sitemap
• Robots.txt
• Canonicalization
• HTTP Status Codes
• 301 & 302 Redirects
• 404 Errors
• Broken Links
• Website Architecture
• URL Structure
• Internal Linking
• Pagination
• JavaScript SEO
• Mobile SEO
• HTTPS & Website Security
• Core Web Vitals
• Page Experience
• Website Speed Optimization

Module 8: Website Architecture & Internal Linking

• SEO-Friendly Website Structure
• Website Hierarchy
• Categories & Subcategories
• Navigation Optimization
• Breadcrumbs
• Internal Link Strategy
• Orphan Pages
• Crawl Depth
• Link Equity
• Anchor Text Optimization
• Content Hubs
• Topic Clusters
• Large Website Structure

Module 9: Off-Page SEO

• Off-Page SEO Fundamentals
• Backlinks
• Link Building
• Link Quality & Relevance
• Domain Authority Concepts
• Page Authority Concepts
• Anchor Text
• Dofollow & Nofollow Links
• Editorial Links
• Guest Posting
• Digital PR
• Resource Link Building
• Broken Link Building
• Competitor Backlink Analysis
• Link Earning
• Toxic & Unnatural Links
• Ethical Link Building

Module 10: Local SEO

• Local SEO Fundamentals
• Google Business Profile
• Local Keyword Research
• NAP Consistency
• Local Citations
• Local Backlinks
• Customer Reviews
• Review Management
• Local Landing Pages
• Local Content Strategy
• Google Map Pack
• Local Ranking Factors
• Multi-Location SEO
• Local Competitor Analysis

Module 11: E-Commerce SEO

• E-Commerce SEO Fundamentals
• Product Keyword Research
• Category Page Optimization
• Product Page Optimization
• Product Titles & Descriptions
• Product Image Optimization
• Product Schema
• Reviews & Ratings
• Faceted Navigation
• Filter Optimization
• Duplicate Product Content
• E-Commerce Internal Linking
• Technical SEO for Online Stores
• Shopify SEO
• WooCommerce SEO
• E-Commerce Content Strategy

Module 12: Mobile SEO & Page Speed

• Mobile-First Indexing
• Responsive Websites
• Mobile Usability
• Page Speed
• Core Web Vitals
• Largest Contentful Paint
• Interaction to Next Paint
• Cumulative Layout Shift
• Image Compression
• Browser Caching
• Code Optimization
• JavaScript & CSS Optimization
• Content Delivery Networks
• Performance Monitoring

Module 13: Structured Data & Schema Markup

• Structured Data Fundamentals
• Schema Markup
• Organization Schema
• Article Schema
• Product Schema
• Review Schema
• FAQ Schema
• Breadcrumb Schema
• Local Business Schema
• Event Schema
• Structured Data Testing
• Rich Results
• Common Schema Errors

Module 14: International & Multilingual SEO

• International SEO
• Country Targeting
• Language Targeting
• Multilingual Websites
• Hreflang
• Country-Specific Domains
• Subdomains & Subdirectories
• International Keyword Research
• Multilingual Duplicate Content
• International Link Building
• Global SEO Strategy

Module 15: Video SEO

• YouTube SEO Fundamentals
• Video Keyword Research
• Video Titles & Descriptions
• Video Tags
• Video Thumbnails
• Watch Time
• Audience Retention
• Video Search Intent
• Video Schema
• Embedding Videos
• Video Content Strategy

Module 16: SEO Analytics & Reporting

• Google Search Console
• Google Analytics
• Organic Traffic
• Click-Through Rate
• Impressions
• Average Position
• Keyword Rankings
• Conversion Tracking
• Landing Page Performance
• User Behavior
• Organic Conversions
• SEO KPIs
• SEO Dashboards
• Monthly SEO Reports
• Client Reporting
• Measuring SEO ROI

Module 17: Competitor SEO Analysis

• Identifying SEO Competitors
• Competitor Keyword Research
• Competitor Content Analysis
• Competitor Backlink Analysis
• Competitor Website Structure
• Competitor Traffic Analysis
• Content Gap Analysis
• Keyword Gap Analysis
• Backlink Gap Analysis
• Competitor SERP Analysis
• Finding Competitor Weaknesses
• Competitive SEO Strategy

Module 18: SEO Audits

• SEO Audit Fundamentals
• Technical SEO Audit
• On-Page SEO Audit
• Content Audit
• Backlink Audit
• Local SEO Audit
• E-Commerce SEO Audit
• Mobile SEO Audit
• Website Speed Audit
• Indexing Audit
• Internal Linking Audit
• Duplicate Content Audit
• Broken Link Audit
• SEO Audit Report
• SEO Action Plan

Module 19: Advanced SEO

• Advanced Keyword Clustering
• Semantic SEO
• Entity-Based SEO
• Topical Authority
• Programmatic SEO
• Large-Scale Website SEO
• Advanced Internal Linking
• Advanced Technical SEO
• Log File Analysis
• JavaScript SEO
• International SEO
• Advanced E-Commerce SEO
• SEO for News Websites
• SEO for SaaS Websites
• SEO Migration
• Website Redesign SEO
• SEO Risk Management

Module 20: SEO for AI Search & Modern Search

• AI-Powered Search
• Generative Search Experiences
• AI Search Visibility
• Entity Optimization
• Structured Content
• First-Hand Experience
• Topical Authority
• Optimization for Multiple Search Experiences
• Human-Centered Content
• Monitoring Search Behavior
• Adapting SEO Strategies

Module 21: SEO Freelancing & Career

• Building an SEO Portfolio
• Creating SEO Case Studies
• Finding SEO Clients
• Freelancing Platforms
• Client Communication
• SEO Proposal Writing
• SEO Pricing Models
• Monthly SEO Packages
• SEO Consulting
• Client Reporting
• Managing Client Expectations
• Personal Branding
• SEO Specialist Career
• SEO Career Roadmap
• Building an SEO Agency

Module 22: Practical SEO Projects

• Keyword Research Project
• Homepage SEO Optimization
• Blog Article Optimization
• Internal Linking Strategy
• Technical SEO Audit
• Competitor SEO Analysis
• Content Strategy
• Local SEO Strategy
• E-Commerce SEO Optimization
• Backlink Audit
• SEO Reporting
• Complete SEO Strategy
• SEO Performance Tracking
• SEO Case Study

Final Capstone Project

• Website & Competitor Analysis
• Complete Keyword Research
• Search Intent Analysis
• Keyword Mapping
• Technical SEO Audit
• On-Page SEO Audit
• Content Gap Analysis
• Content Strategy
• Internal Linking Strategy
• Backlink Strategy
• Local or E-Commerce SEO Strategy
• SEO Implementation Plan
• Google Search Console Setup
• SEO Performance Tracking
• Monthly SEO Report
• 3–6 Month SEO Growth Strategy